You might want to think twice before you try to conquer those bedbugs yourself. The Federal Trade just filed deceptive advertising charges against the marketing departments of two companies that supply bed bug repellents. The companies claim that their products could prevent and eliminate infestations using natural ingredients, such as cinnamon and cedar oil. One marketer also allegedly made misleading claims that its products were effective against head lice.
In recent years bed bugs have been on the rise. According to the EPA, many consumers are unaware of the complex measures needed to prevent and control bed bugs. Bed Bugs are the cause of stress, discomfort, and expense in attempting to rid themselves of these pests. Consumers concerned about bed bugs should see the FTC publication, “Good Night, Sleep Tight, and Don’t Let the Bed Bugs Bite . . . Your Wallet,” which urges caution about advertisements that offer quick solutions, and provides advice to consumers for treating bed bug infestations.
In addition to selling the product to consumers nationwide, they also sell a hotel-motel bed bug eradication kit to hotels and other commercial establishments for $3,394.95 a kit.
One radio advertisement for the product stated:
Source: Federal Trade Commission, September 10 Press Release